Back to the future

It is Wednesday, January 9, 2019. In case you forgot.
crystal ball

New year, new tech predictions

With 2018 firmly in the rear-view mirror, a new year is here and it's time to start looking forward to the future. Scott Belsky, Chief Product Officer of Adobe and co-founder of Behance (acquired by Adobe in 2012), recently shared his personal predictions for the future of tech. Unfortunately, it's a 17 minute read and ain't nobody got time for that. Here are some of our favorite takeaways.

In tech we trust

Belsky expects disruptive interfaces like voice and augmented reality (AR) to become increasingly mainstream and our trust in artificial intelligence to grow. 

Need to order batteries off Prime? Just ask Alexa and she’ll have the cheapest option with the best reviews shipped by default, removing the “ridiculous” notion of brand from the equation. 

Wonder what that lamp will look like in your bedroom? Just point your phone camera at your nightstand and watch a magical AR preview appear. 

Meat your maker

While plant-based meat alternatives from Beyond Meat and Impossible Foods are increasingly popular, Belsky believes that the real game-changer is not plants, but real animal-less meat. 

Instead of substituting potato protein and coconut oil in place of beef (in the case of the Impossible Burger), companies like Memphis Meats are growing meat from animal cells that is indistinguishable from the real thing.


Delivery from Cafe Commissary

Food delivery platforms such as UberEats and GrubHub ushered in a new era of food convenience. However, integrating these tools into an already busy restaurant can be a headache for kitchens and consumers alike. 

Belsky predicts a rise in the commissary model, where a restaurant brand operates a kitchen outside of the actual restaurant to fulfill delivery orders. 

Pickaxe stores won the Gold Rush

Last year Belsky wrote about the proliferation of micro brands that leverage targeted marketing to carve out a niche within a niche and he expects that trend to continue. Spend just a few minutes on Instagram and it’s pretty clear to see where Belsky is coming from. 

The growth of micro brands will fuel the rise of “picks and shovels” companies (companies who build products for micro brands) to serve them. For example, Lumi makes custom packaging and Assembled Brands provides financing for direct-to-consumer brands -- these two raised $9 million and $100 million respectively in 2018.
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Yours truly,
Zac Cherin
Brendan Uyeshiro
Brendan Uyeshiro