Match Group moves forward with deal to acquire Hinge dating app

It is Thursday, February 14, 2019. In case you forgot.
swiper no swiping

Match Group is the soulmate monopoly behind nearly all online dating

Love it or loathe it -- it’s Valentine’s Day. And what better way to celebrate than talking about everyone’s favorite way to find love: dating apps.


Last week Match Group, the company that owns Tinder, OkCupid, and, announced that it acquired Hinge, the dating app “designed to be deleted.”

Hinge carved out a niche by billing itself as “the relationship app” (see creepy, Tim Burton-esque promotional video), dropping the carpal tunnel inducing swipe feature, and appealing to an upper crust demographic (although not as pretentious as The League).

For a closer look at Hinge's talent, a few months ago the company released its top ten most eligible bachelors/ettes in London and… there's a clear winner:
Good one, you're an inspiration Nick!

Moving on.

Hinge, while most likely retaining independent operations, joins the largest dating conglomerate in the world. Match Group has acquired 25 different dating properties and the company’s annual revenue makes up about a third of all dating app revenue worldwide.

The only one that got away? That would be Bumble.

Happily never after

Like many relationships, the Match Group-Bumble saga is a complicated one. And like many relationships between 2012 and 2014, it started with Tinder.

Before she was Founder and CEO of Bumble, Whitney Wolfe Herd was one of the co-founders of Tinder. Responsible for leading much of Tinder’s early growth efforts on college campuses, Herd left Tinder and founded Bumble in 2014 (listen to her interview on How I Built This).

Match Group tried and failed to acquire Bumble that year. Since then, Bumble has emerged as the biggest threat to Match Group’s dating app dominance -- and things have only gotten worse between the two companies.

In May of last year, Match Group sued Bumble for patent infringement. Bumble fired back with a lawsuit of their own, claiming that Match Group’s lawsuit was a ploy to scare away potential investors in Bumble -- Bumble went as far as taking out a full-page rejection ad.  

Harsh harsh but fair.
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Brendan Uyeshiro
Brendan Uyeshiro