You’ve probably heard the saying, “content is king” (which is actually a Bill Gates quote). While content hasn’t quite translated to a royal payday for companies like Buzzfeed and Vice, for many startups content has become a cornerstone of growth strategy.
It’s easy to write off content marketing, social media management, and other startup content roles as simple traffic acquisition gimmicks, but they’re often much more.
Brands are investing in great reporting
Take Mel magazine for example, a branded content outfit of Dollar Shave Club, which looks more like Vice than the toilet reader you might expect from a men's grooming product vendor.
It now covers everything from pop culture to health, work, and relationships -- the publication hit 2.8 million unique visits last July.
Startups are hungry for young, motivated writers with a strong journalism education and an understanding of how to give the people what they want.
While we can’t promise you’ll be breaking the next Trump dossier, rest assured that you’ll be working on impactful projects with pay and benefits that reflect a real appreciation for your craft.