Comedians call for Fuckjerry boycott following Fyre Festival fallout

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It is Tuesday, February 5, 2019. In case you forgot.
Fyre fiasco

Fyre Festival fallout puts Fuckjerry in the hot seat

If you’re on Instagram, chances are you one of the 14 million people who follow Elliot Tebele, better known as @fuckjerry (named because he happened to be watching Seinfeld when he created the account).

Tebele built a massive social media following by reposting memes but has since spun off his Instagram success into a board game and a tequila brand.

In recent weeks, Tebele has found himself with an uncomfortable number of mentions, even for someone with millions of Instagram followers.


Tebele under Fyre

Tebele started the fuckjerry Instagram account in 2011, but since then the operation has grown into a full blown media company, Jerry Media.

The company operates dozens of accounts, provides marketing and production services, and sponsored posts can cost advertisers upwards of $50,000.

Jerry Media was highlighted in two recent documentaries for its involvement in the promotion of the disastrous sham that was the Fyre Festival.
 

#fuckfuckjerry

Following the Fyre fallout, many have called for boycott of Fuck Jerry, aptly dubbed “#fuckfuckjerry.”

Comedians are targeting Tebele for reposting content without giving proper attribution to the creator, further arguing that he has built a significant business using stolen material. There’s even a song on the subject.

The boycott led Comedy Central to halt its advertising partnership with Jerry Media. Over the weekend, Tebele issued a public change of policy indicating that his company would go beyond asking for attribution from now on and post only after receiving permission from creators.

Jerry Media will be fine (only a few hundred thousand followers have unsubscribed thus far) but the Fyre Festival documentaries and following boycott have exposed the risks involved with the messy wild-west that is influencer marketing.
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Brendan Uyeshiro
Brendan Uyeshiro